SEO still rules the internet marketing and
is going to rule the e-marketing for the coming years also. However, there are
certain techniques the marketers must include in order to get a higher SERP.
The post focuses on some of the trends that are going to help you to be on the
top.
We have past more than half of the year
2016, and at this second half of the year, we can surely identify the trends
that are going to rule the e-marketing in the rest of the year or in the coming
years. However, a company providing SEO services in India mentioned that in the coming years more of the companies
even at the small scales are also going to avail the SEO services. The value of
search engine optimization has been realized by the companies even in the era of SMO and paid ad services. However,
these are some of the trends, which can surely help the companies in order to
gain the right amount of traffic and rankings.
·
Social Content: Contents posted on the
different social media such as Facebook, LinkedIn or Twitter is surely going to
create buzz. There are nearly 75% of the total marketers used to be on the
social media platforms in order to heighten the SEO marketing. As per the remarks
of top SEO Company, Search Engines
are going to display more of the social media contents on the pages. However, a
question might arise that is it going to erase the thin lines between the SMO and
the SEO strategies or not. Thus in order to make a mark on the search engine
pages one must put the valuable contents on the social media pages.
·
Video Content: Beside the social media
content, video content is another form of posting that is still going to rule
the e-marketing business and the SEO rankings. It is a known fact that audio-visual
mediums are more likely to engage as well as entertain the audience. Audience
used to not only stick to these types of contents, but also they used share
such things over the different social media platforms. A report done on Google
listing states that nearly 62% of the overall searches are made by video
listings. Additionally, if one would follow the latest trend they will find
that Google presents a mixed search results. Thus, it provides a great opportunity
in order to grab it through posting relevant video contents. It also has 41%
higher click through rate than of the plain text content. All most all seo
companies in India now prefer to market Video contents to get best results in
SERP.
·
Go Mobile: However, in the last year it
has been found that both the traffics in mobile and desk top versions equal to
each other. However, in this year, the trends are tends to shift towards the
mobile than of the desktops. However, one of the main reasons behind is the
increasing use of mobile devises by the common people for searching purpose. Thus
for rest of the year or the coming years, marketers must put focus on the
mobile friendly SEO strategies. The new update by Google of Mobilegeddon, made issue serious and
forced the marketers to take the mobile issues in a serious way. However, in
addition one must also ensure that whatever the blogs or sites are there must
be mobile friendly as it might have impact on the search engines rankings.
·
Go HTTPS: One may think that why it is
not HTTP but HTTPS. The extra S is for the security purpose. Google has
concentrated on the issue of shifting the security from the HTTP to HTTPS.
However, as per best seo services provider in Kolkata, the websites, which has
shifted to HTTPS, not only get the extra security but it also helps them in
order to gain a boost in the rankings. Rather, Google officials are also
twitting that one must go for the HTTPS. The strong SEO marketers not only
shifted their sites to HTTPS but also suggested the clients to go for the
HTTPS. It also secures the site from the hackers as the computer uses a code
and scrambles the message, which cannot be read by anyone in between.
·
Voice Searching Command: A new trend
that is playing a big role in order to boost up the SEO performance of the site
is the Voice search. More and more people are going for the voice search option
nowadays due a simple reason i.e.: it is convenient and safer. Additionally
people are doing multiple tasking at a single time. Suppose one is driving in the
car and wants to find nearby restaurant. Earlier he has to stop and search it over the
net but with the latest voice search facility they can easily give a voice
command to Google for finding the nearby restaurant. All the major players like
Google, Microsoft, and Apple are incorporating advanced versions of voice
responsive assistants. However, in order to cope up with the particular
facilities companies are developing sites with voice features such as Domino's incorporated voice-ordering facilities.
Therefore, here as
per best seo companies in India, these are some of the latest trends that are
making buzz in the SEO world. However, apart from the steps there are other
basic things like proper content, mobile friendly applications, local SEO
listings are also having their own importance on the boosting up the ranking of
the site. Giving creative pictures can also attract the audiences also.
Therefore, in order to stay ahead of the competitors, the SEO marketers must
follow these valuable things.
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